Digital Performance Marketeer
We are seeking a highly motivated and experienced Digital Performance Marketeer to join our marketing team and lead our customer acquisition, retention, and revenue growth strategies. The ideal candidate will have a proven track record in developing and executing successful performance marketing campaigns, with a strong focus on data-driven decision-making and performance optimization. This role will complement our existing team, consisting of a Marketing & Communications Specialist, a Digital Marketing Manager and a Chief Marketing Officer, by bringing a specialised skill set focused on paid media, analytics, and conversion rate optimization.
Responsibilities
- Develop and execute comprehensive performance marketing strategies to drive user acquisition, activation, retention, and revenue growth.
- Utilise a variety of marketing channels including paid search (Google Ads), social media advertising (Meta Ads, LinkedIn Ads, YouTube Ads), email marketing, display advertising, and affiliate marketing to achieve growth targets.
- Monitor and analyse performance metrics, providing regular reports and actionable insights to optimise campaigns and improve ROI.
- Conduct A/B testing and other experiments to continuously improve campaign performance and user experience.
- Collaborate with product, design, and sales to align marketing efforts with overall business goals and product launches.
- Manage and optimise marketing budgets to maximise efficiency and achieve growth objectives.
- Stay up-to-date with the latest industry trends, tools, and best practices to ensure UAB-Online remains at the forefront of digital marketing.
- Work closely with the Digital Marketing Manager to integrate SEO and content strategies with paid media campaigns for holistic growth.
- Support the Marketing and Communications Specialist in amplifying PR and communication efforts through paid channels.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
- Proven experience (3+ years) as a Performance Marketer, Growth Marketer, or similar role in a fast-paced environment.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar.
- Experience with PPC, social media advertising, email marketing, and display advertising.
- Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
- Creative thinker with a results-oriented mindset and a passion for driving growth.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and innovative company with a collaborative team.
- Professional growth and development opportunities.
- Flexible working hours and remote work options.
- A chance to make a significant impact on the growth and success of UAB-Online.
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